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LIVE EARTH CONCERTS
7-7-2007 The Concert for a climate IN crisis
Pepsi Signs on as Major ‘Live Earth’ Sponsor
In a bid to increase awareness of its environmental initiatives, Pepsi has signed on as one of the biggest sponsors of the Live Earth concerts on July 7.
Like arch-rival Coke, which last week unveiled plans to reduce energy and water consumption at its Atlanta headquarters, PepsiCo will announce plans to reduce its carbon footprint and extend its environmentally friendly practices, claims a source (via Brandweek).
Pepsi, already planning to change its can design 35 times this year, will manufacture cans with the Live Earth event emblazoned on them. (More on mbp.com)
One Response to “Pepsi Signs on as Major ‘Live Earth’ Sponsor”
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July 6th, 2007 at 7:13 pm
No more Pepsi for me.